The aim of MaXSSIMM program
- Accelerate and secure the take-off of mobile multimedia services:
- Facilitate deployment of the applications (fast roll-out and interoperability)
- Ease the handset management: greater customization (at POS) and rationalization of industrial process
- Ease personal data management, transfer and replay of protected multimedia content (from one device to another)
- Cooperative initiative of industrys takes holders led by Gemalto to synchronize developments of components:
- Design a first end to end solution including «MaxSSIMM » cards, silicon chips, compatible handsets and OTA platform
- Set-up demonstrators and full-scale pilots for MM services
- Establish and promote a new industrial "standard" for mobile services
- Program is supported by the BU Telecom roadmap activities and corporate T&I developments
MaXSSIMM an end to end solution
- Gathering industry stakeholders to develop an end to end solution (from 2007 to 2010)
- To ease the development and deployment of mobile multimedia services.

MaXSSIMM architecture
- Enabling new mobile multimedia services thru the design of a complete solution
















